Privacy Policy
Last updated: 16/12/2025
This Privacy Policy explains how Little Ideas (“we”, “us”, or “our”) collects, uses, stores, and protects your personal data when you visit or make a purchase from littleideas.net (“Website”).
We are committed to protecting your privacy and handling your data transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Business Name: Little Ideas
Country: United Kingdom
Contact Email: info@littleideas.net
Little Ideas operates an online retail store selling physical consumer products.
2. What Personal Data We Collect
a) Information you provide directly
When you use our Website, we may collect:
Full name
Billing and shipping address
Email address
Phone number
Account login details (if you create an account)
Order and purchase history
b) Payment information
Payments are processed securely by Stripe, PayPal, or other third-party payment providers.
We do not store or process full payment card details on our servers.
c) Information collected automatically
When you browse our Website, we may automatically collect:
IP address
Browser type and device information
Pages visited and interaction data
Referring URLs
This data is collected using cookies and analytics tools such as Google Analytics.
3. How We Use Your Data
We use your personal data to:
Process and fulfil orders
Manage customer accounts
Communicate order updates and customer support
Improve our Website, products, and services
Monitor website performance and usage
Prevent fraud and ensure security
Comply with legal and tax obligations
4. Legal Basis for Processing
We process personal data under the following lawful bases:
Contractual necessity – to fulfil orders and provide services
Legitimate interests – to improve our business and website
Consent – for cookies and marketing communications
Legal obligation – to meet regulatory or tax requirements
5. Cookies & Analytics
We use cookies to:
Enable core website functionality (e.g. shopping cart)
Remember user preferences
Analyse traffic and user behaviour via Google Analytics
You can control cookies through your browser settings. Disabling cookies may affect Website functionality.
6. Sharing Your Personal Data
We may share your data with trusted third parties only where necessary, including:
Payment processors (Stripe, PayPal)
Shipping and delivery partners
Analytics providers (Google Analytics)
Professional service providers (e.g. IT, legal, accounting)
We do not sell, rent, or trade your personal data.
7. International Data Transfers
If you are located outside the UK, your data may be transferred and processed outside your country of residence.
Where international transfers occur, we ensure appropriate safeguards are in place, such as standard contractual clauses approved under UK GDPR.
8. Data Retention
We retain personal data only for as long as necessary:
Order and transaction data: up to 6 years (legal requirement)
Account data: until you request deletion
Marketing data: until consent is withdrawn
9. Your Data Protection Rights
Under UK GDPR, you have the right to:
Access your personal data
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing
Withdraw consent at any time
Request data portability
To exercise your rights, contact us at:
📧 info@littleideas.net
10. Data Security
We implement appropriate technical and organisational measures to protect your data, including:
Secure HTTPS encryption
Trusted payment gateways
Regular software updates
However, no online transmission is completely secure, and we cannot guarantee absolute security.
11. AI-Enhanced Images
Some product images displayed on our Website may be enhanced or optimised using artificial intelligence (AI) tools for presentation purposes.
These enhancements do not affect how personal data is processed and do not involve the use of customer personal data.
12. Third-Party Links
Our Website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those sites.
13. Changes to This Policy
We may update this Privacy Policy from time to time.
The latest version will always be available on this page with the updated “Last updated” date.
14. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact us:
📧 Email: info@littleideas.net
🌐 Website: littleideas.net
